Magnetic Stripe Cards (EGC-Gift Cards)
- Definition: These are electronic stored value cards provided by merchants in exchange for pre-payment.
- Features:
- Includes a magnetic stripe for data storage.
- Displays the merchant’s name or logo and an account number.
Transaction Processing/Online Administration
- Real-Time Processing: Merchants can process transactions directly at the point of sale.
- Authorization System: Transactions are sent to the processor’s system for real-time authorization, maintaining account balances for all cards.
Merchant Reporting
- Detailed Reports: Merchants receive periodic reports detailing:
- Transactions processed within a specific timeframe.
- Outstanding balances on customer accounts.
This streamlined process enables merchants to efficiently manage gift card transactions and monitor customer activity